Reputation is measured using the methodology of the experiment, in which a fictitious online company is created to imitate a real company and respondents are asked to judge the company's reputation based on its online interactivity (Eberle et al. Learning to measure reputation is an essential way to understand how people feel about your brand and what they think when they stumble upon your company's products and services. To answer these questions, your company must be able to identify and measure key brand reputation metrics. Here's a basic list to get you started with your reputation measurement strategy.
Local search ranking has quickly become one of the most important reputation metrics today. Your local search ranking determines where you appear in local search results whenever consumers search for a business or place near their location. For example, users will find local results if they search for “Vietnamese restaurant” on their phones. Your local search ranking is where your business appears in the list of search results that Google shows when it tries to show the type of nearby restaurant that the user wants to visit.
Local SEO software solutions often include a local search ranking checker to help you keep an eye on this reputation metric. By knowing exactly where your company or brand stands online, you can boost your online reputation management strategy and find or create opportunities to attract local traffic. Voice sharing is one of the most popular metrics used in public relations and can also help measure brand reputation. This metric represents the number of conversations about your brand divided by the number of conversations about your industry.
Understand what areas of your business are working well Consider which areas present a reputational risk. Blogs are also known to influence a customer's buying decisions. According to statistics, 47% of consumers review three to five blog posts before deciding to buy a product or service. This is just another great reason to start a blog.
Now, when a user accesses your website using the bookmark, web analysis tools will see it as direct web traffic. As a proxy, if the number of direct traffic to your site is increasing, it generally means that more people are visiting your brand. Sentiment analysis (or opinion mining) is a form of natural language processing that gives you information about the tone of the reactions your brand receives. Are people being positive? Negative? Somewhere in between? That's what you'll discover if you focus on analyzing sentiment.
Share of Voice checks your position on a given topic and compares it with the rest of the market. It tells you what part of the conversation you have in your market. It can give a good indication of how well your brand's content attracts debate in your target audience and what your brand's visibility is. Reputation measurement must take into account the obvious fact that each interested party evaluates the reputation of their company through the lens of what matters to them.
There are probably things your company is proud of, but it's also likely (very likely, in fact) that these aren't the things that drive your reputation in the eyes of your stakeholders. The lens of a regulator is different from that of an investor or potential future talent, and they are all different from your own. This means that the measurement program must be designed broadly enough to adapt to the criteria against which important stakeholders evaluate it. The framework of reputation dimensions offered here is based on years of measuring reputation, but surely there is no one-size-fits-all list.
They tend to focus their energies on managing threats to their reputation that have already arisen. However, they've virtually ignored reputational risk, mostly because they're not sure how to define or measure it. But if they highly value your content, if what's on the page projects a positive reputation and offers a positive experience to those who visit your site, it makes sense for your site to attract frequent visitors. Although opinion analysis has its weaknesses, it is still of enormous value and can become one of your brand's reputation metrics.
PageRank has always been an important metric for SEO professionals, but PageRank should also be a key metric that brand managers and marketing leaders should consider when learning to measure brand reputation. Brand reputation is an important concept for a company to follow, as it has an impact on virtually everything from the customer turnover rate to the happiness of its employees. You would need to understand reputation, equity and risk among “influential” people in the community in order for the findings to serve as the basis for the company's main growth challenges. The term literally means your brand's reputation in the hearts and minds of all your stakeholders: your employees, shareholders, customers, partners and audience.
Although it may have its weaknesses, sentiment analysis can provide tremendous value for managing your online reputation. . .